TURBOTAX
I served as the lead writer on TurboTax creating their day-to-day posts, collaborating with influencers and creating content franchise series.
Below is a sizzle reel some of my preferred works.  

CAPY DIEM AND DO YOUR TAXES
Myself, Lindsay Iversen and Kristen Cleghorn reminded tax filers during the most stressful time of tax season to file with capybara memes.
Why? Because they’re cute. This resulted in TurboTax adding +32,459 followers to TurboTax social accounts and +13.1 million users trafficked to TurboTax.com to file their taxes. I can officially cross, “work with capybara influencers” off my career bucket list after having worked with Pumpkin of Dark Wings Wildlife and Blakes Exotic Animal Ranch.

SMALL BIZ SATURDAY

We created a content franchise series designed to highlight small businesses and offer them free TurboTax filing codes.
We then created a sweepstakes for 3 small businesses to win $5k each!

SUPER BOWL: SMALL BIZ SATURDAY
We then took the Small Biz Saturday content franchise to the busy streets of New Orleans a week before the Super Bowl to hype up local small businesses with a shared platform.

I also wrote this song just for kicks during a meeting with client. They bought it on the spot.

Agency: Wasserman

Role: Senior Writer

Senior Art Director: Lindsay Iversen

Creative Director: Kristen Cleghorn