Problem: On-demand television has become the norm. Binge watching is scripted.
Solution: Highlight the excitement of Live TV. Challenge Ordinary.
This work was never produced, but I still think it's pretty cool.
For live TV events, commercial breaks take you away from the action. PS Vue will "stay live" allowing for a little more viewing pleasure, pointing cameras at the action you miss during the commercial break ie. a sports coach huddle, actor gossip, side performances, etc. with a sponsored message: "This commercial break was kept live by PS Vue. Don't Sleep on Live TV."
Vue will partner with a media publishing company to watch two shows at the same time and write a review, highlighting PS Vue's unrivaled "Multi-View" feature.
Scripts for :30s, :15s and :06s directed to drive trial.
Agency: R/GA LA- Hustle
Role: Junior Writer