ONE IN A MILLI

Food culture makes up about 60% of content on social platforms, so to get people talking about the new products at Jack in the Box, we partnered with the biggest foodie celeb on TikTok: Jason Derulo.

 
 

Virtual Pop-up restaurant

Every time Jason Derulo adds 1 million fans to his TikTok account, he creates food concoctions to celebrate called Milli Meals.
So to celebrate Jason’s latest million, we created a full on Milli Restaurant for Jason and his fans to celebrate.

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Due to the ongoing pandemic, we wanted to keep people safe with delivery-only options of our fun creations on our menu, such as the Burgeraco, a burger with a taco inside.

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We even worked with Jason to take things to his illustrious TikTok page!

RESULTS

  • 135 THOUSAND new followers on TikTok in first 24 hours of launch

  • 15% INCREASE in app downloads

  • 53 MILLION media impressions

  • 15 THOUSAND 'Milli Meals' sold in first 2 weeks

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Agency: David&Goliath

Role: Writer

Art Director: Tucker Stosic

Creative Directors: Matt Kappler (CW); Sheldon Melvin (AD)