Mac in the BOx

Here’s a collection of broadcast, radio and digital work I created with Jack in the Box.

BROADCAST

RADIO


Jack’s Beefy Morning Workouts:

To get people jacked for Jack’s Steak and Egg Breakfast Burrito, we created a workout plan.

THE WORKOUT

Monday: Steak and Legs

Tuesday: Scrambled Abs

Wednesday: Burrito Curls

Thursday: Carbio

Friday: Breakfast Bench

 


OOH

This is a real billboard in Somewhere, USA.

This is a real billboard in Somewhere, USA.

 

ACTIVATION

They told us not to mess with his hat. So we messed with his hat. And they loved it.

They told us not to mess with his hat. So we messed with his hat. And they loved it.

Agency: David&Goliath

Role: Writer