JACK IN THE Bawks: really big chicken sandwich

Problem: Everyone in the QSR is taking part in, “The Chicken Wars” so what’s Jack’s plan of attack?

Solution: A cavalry of professional singing chickens.

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Spectacular: This chicken sandwich couldn’t fit on just one billboard…

OOH: Billboards and bus stops.

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Agency: David&Goliath

Role: Writer

Art Director: Lisa Donato

Creative Directors: Matt Kappler (CW); Sheldon Melvin (AD)