Google Scout

Problem: Millions of people come to America for opportunity, some without any idea on how to get around.

Solution: Make America universally accessible.

AR Posters/Maps

These subway maps will live around the city in black and white, incredibly confusing without color. With the help of AR technology, when you put your phone up to the maps, color will show helping you on your journey.

This helps reinforce the idea that universal accessibility is for everyone. 

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Design/Production: Tucker Stosic; Key Higdon

Strategy: Emma Pindell

Role: Writer