CHICKEN SCENTED FACE MASK

Literally nobody asked for this. Not even the client. The team thought it would be a cool idea, so we pitched it.
Client loved it and so did everyone else.

They sold out faster than Yeezy’s, crashing google’s servers in the process.

But don’t worry.

If you missed out, Ebay has you covered.

RESULTS

The face masks smashed expectations, igniting countless articles, daytime television coverage, and social chatter. The demand was so high that users crashed Google’s servers in an attempt to get a mask. Instead of giving users ads, we gave them proof that Jack could make anything chicken-y.

case study:

Agency: David&Goliath

Role: Writer

Art Director: Tucker Stosic

Creative Directors: Matt Kappler (CW); Sheldon Melvin (AD)