JACK AND BECKY G’S BRAND NEW CHICKEN DANCE:

Chicken sandwiches in the fast-food industry are nothing new, so to spice things up we took another stale chicken and gave it a remix by partnering with pop icon Becky G and world-renowned choreographer Richie Jackson to create TikTok’s next big trend: Jack’s Brand New Chicken Dance!

 

We teased the campaign by releasing “behind-the-scenes” footage from Becky G and our other influencer talent (directed by yours truly).

 
 
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We dropped our spot…

…then took to TikTok with our talented influencers!

Inciting a brand new dance craze for a brand new chicken sandwich, all while raising $100,000 for No Kid Hungry.

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And if you can’t get enough of this lil number:

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Agency: David&Goliath

Role: Writer

Art Director: Tucker Stosic

Creative Directors: Matt Kappler (CW); Sheldon Melvin (AD)